TOOLS for MEN
A proposal for tools that create a century’s worth of value and enjoyment.
The “Centennial Collection” offers tools for creating the next generation of lifestyle culture and bases its theme on “everlasting heirloom tools that enable the enjoyment, the sustaining, and the continuation of the lifestyle culture.
” Unlike tools that are mass produced for mass consumption, tools in this collection will be limited editions designed for long-lasting use and to suit individual needs, and as such, developed and offered as “tools that match each individual’s characteristic and his sense of value, and will be treasured by him, or sent as gifts,” tools that can be admired for their craftsmanship,” tools that can offer the charm as well as the vibrant culture of Niigata, and build a system that will create and support an even better lifestyle culture.”
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